11/28/2022 0 Comments Incredibox 3![]() “To build more trust, we want to continue to ensure that advertising respects people’s privacy and offers transparency, choice and control,” Dischler said. At Google’s Pixel 7 event earlier this year, the company touted new privacy and security features. Because Apple has made privacy a key talking point for its products, it has put other tech companies in a defensive position. Project Nightingale, which saw Google collect the personal health data of millions of Americans, and Facebook’s Cambridge Analytica scandal have made the public wary of big tech companies. ![]() ![]() According to a study, trust in Big Tech has fallen to an all-time low. “Now we’re providing individual controls for Google activity (so you can selectively choose what’s used for personalization and give you the ability to separate your product and ad experiences,” said Karin Hennessy, Lead Product Manager for Users Privacy and Trust at Google in a statement.įor a company that relies on advertising as its primary revenue stream, giving people greater ad control through Google is a big shift. Since 2009, Google has allowed users to opt out of personalized ads, but with the downside that apps aren’t fully featured. “You can decide what types of your Google activity are used to show you ads without impacting your experience of using the product,” said Jerry Dischler, Google’s vice president and general manager of ads, in a press release. My Ad Center allows users to opt out of targeted ads on YouTube without affecting video recommendations. YouTube shows users ads based on their viewing history. There, people can provide feedback about the ad, whether they want to see more or less of an ad, or whether they don’t want to see certain ads at all. ![]() ![]() When they’re viewing an ad in YouTube, Search, or Discover, they can tap or click the three small dots next to the ad to take it to My Ad Center. Google announced on Thursday that it had begun rolling out My Ad Center, which allows users to opt out of targeted advertising while ensuring apps like Maps, Search and Google Assistant are working.Īnnounced at Google I/O earlier this year, My Ad Center is a new hub where users can control the types of ads they see. ![]()
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